SCB Level up
SCB Level up
Project description
Timeline
Level up project with gamification in context.
I worked on creating a loan service for the new generation's customer.
SCB Tech X
April - July 2022
Role
UXUI Designer
Branding
Overview
SCB Level Up is one of the features on the SCB Easy app, designed to enhance user engagement. The focus is on improving the process for a better experience and introducing new features that can drive high performance for customers.
Platform
Application SCB easy and SCB website
Research plan
I conducted research and design to create a sense of interest, increase user engagement, enhance accessibility for all age ranges and genders, and address the needs of all target groups. Our users need money for extending their lives—through increased liquidity, investment, and growth. The Level Up concept provides more clarity, contributing to easier information scanning and aligning with the mascot and branding guidelines.
01 Customer value proposition
Interesting ideas to create new value to user or product differentiation
02 Hook Model
Interesting ideas to increase user engagement to product / platform
03 User persona
What do users really want? What pain is your product relieving?
Feature Objective
Understand Gamification and Crease sense of interesting Align with mascot and branding guildeline, Represent new idea interface is efficiently designed for human interaction
Ideation for Concept and UI Design
The Level Up concept provides more clarity, contributing to easier information scanning and aligning with the mascot
and branding guidelines.
Outcome
UI Design concept and idea can increase more easy friendly and fun. Accessibility for all age ranges and genders and answer the needs of all target groups.
Represent Reliable, playful and dynamic.
